Increasing access to capital for BIPOC communities and microentreprenuers

Rise Economy's Economic Wellness Promoters — or Promotores in Spanish — receive specialized training that allows them to act as the bridge between historically marginalized people (Black, Latino, immigrant, low-income communities and women in particular) and financial service providers, social service agencies and relevant nonprofits. Economic Wellness Promoters also act as change agents within their naturally occurring social networks.

Our Promoters/Promotores are trusted advocates, peer educators and cultural bridge builders who work to:

Rebuild Communities

Our promotoras deliver basic economic and financial preparedness information to historically disenfranchised communities.

Remove Barriers

Through empathy, compassion and respect for individual and shared experiences, our promotoras build trust with people who face multiple barriers to achieving financial security.

Empower Microentreprenuers

By equipping community members with the skills and confidence they need to find economic and financial success, Rise Economy's promotoras are stepping up to build a network of financially empowered people.

Sign-up for
a workshop


Languages: Spanish and English

Duration: Approximately 1 hour

Time: 6:30 p.m.-7:30 p.m.

Register: email

Resources and Reports

Economic Wellness Promotoras: Meeting Families Where They Are

First-year report on CRC's Economic Wellness Promotoras Program

CRC launched its Economic Wellness Promotoras program in 2020 to support the financial well-being of low-income Black, Indigenous, and People of Color (BIPOC) families. This report looks at data from the first year of the program.

Avoiding COVID-19 Financial Scams

The financial toll brought on by COVID-19 left already vulnerable populations at the mercy of crooks, scammers and predatory lenders. CRC compiled this educational guide to help protect families from scams and predatory products during the COVID-19 pandemic. Read the guide in Spanish.

Promoting Financial Security and Economic Opportunity for Immigrants in California

In this report, CRC presents findings that show most immigrant consumers distrust traditional banks because they feel unwelcomed, and regularly face discrimination by banks, and many of these families want to build assets, but they do not have access to safe, affordable financial resources.

Have questions?

Contact Julia Ornelas, Economic Wellness Program Manager, at for more information.