WHAT WE DO
Fight for a bright and just future
Rise Economy is building a powerful movement for economic justice, focused on knocking down the historical barriers for Black, Latine/x, and other People of Color who have faced hardships building generational wealth.

Years advocating for low-income communities and communities of color.
Billions of dollars in community investments.
California counties served by Rise Economy and our members.
Rise Economy organizational members throughout the state.
How We Do It
We’re focused on creating a more equitable society where BIPOC
have access to resources and opportunities to build generational wealth. We accomplish this by:
Driving Empowerment
Rise Economy’s work drives empowerment to support leaders to take back power from a racist system and build agency and control over their own success.
Advocacy & Action
Rise Economy’s work focuses on advocating for policies & practices that promote racial and economic justice and that address the root causes of inequality, redlining and systemic racism.
Growing Collaboration
Rise Economy works collaboratively with frontline groups and organizations to achieve its goals and seeks to build partnerships that create lasting change.
As the largest statewide reinvestment alliance in the country, Rise Economy is focusing on three distinct but complementary broad aspects of the ecosystem:

Organizing for power
Building collective power among community-serving organizations and impacted communities to advocate for economic justice.

Systems Change
Changing policies, laws, and practices that perpetuate inequality and harm to marginalized communities.

Direct Service Coordination
Work directly with impacted communities to provide essential services and resources, such as housing assistance and financial counseling.
Our History
Rise Economy—formerly CRC—was founded in 1986 with the goal of increasing the flow of credit, services, and investments to low-income communities and communities of color in California. Our most important tool is the Community Reinvestment Act (CRA), a federal law passed in 1977 in response to redlining, which requires banks to help meet the credit needs of all communities in which they are located.
Over the last three decades, we have worked with our members to identify changing community needs, monitor bank practices, and advocate for systemic changes in the financial services industry and state and federal policy arenas.
Rise Economy Board of Directors
Nikki A. Beasley
Eric Payne
CENTRAL VALLEY URBAN INSTITUTE
Joe Ridout
KNIGHT LAW GROUP
Kendra Noel Lewis
Stephanie Carrol
PUBLIC COUNSEL LAW CENTER